Sofia Modiri-Dockery is a Digital Marketing Apprentice at Fleet Evolution, with a keen focus on the latest electric vehicle launches and developments across the UK’s ultra low emission vehicle market. Since joining the team, she has played a key role in tracking new EV models, monitoring manufacturer updates, and analysing industry trends that shape the future of salary sacrifice and company car schemes. With a strong interest in automotive innovation, Sofia translates complex product specifications, government policy changes, and market data into clear, practical insights for employers and employees alike. Whether she is reviewing the newest electric models, exploring changes to Benefit in Kind rates, or breaking down charging infrastructure updates, her work keeps readers informed and ahead of the curve. Sofia ensures every piece of content is accurate, relevant, and rooted in real industry developments, helping businesses and drivers make confident, future focused decisions about going electric.